THIS WORKS
Before text, there was touch. Before Siri, there was sweet-talk. Before phones, there were pheromones.
Our campaign for This Works promoted the sleep and beauty wellness expert’s latest product launch: Love Sleep. Developed to bridge the gap between sex and wellness, Love Sleep enables the user to experience enhanced intimacy, togetherness and confidence whilst also supporting a good night’s sleep. Based on the insight that technology has overtaken our bedrooms and they are no longer a space to relax, connect and unwind, our digitally-disruptive campaign encourages people to “Reclaim the Bedroom” for what is was originally intended: sex and sleep.
MOODBOARDS
Amber Sargent, 2020
