UNBOUND BOYS
The Brief
Produce a visual report which answers your self-devised project brief. This should contain the development and completion of your research, key insights and opportunities which inform a chosen implementation strategy and creative final outcomes. You are required to execute and deliver the appropriate chosen creative outcomes in addition to your report.
The Problem
From primary and secondary research, I discovered that there are too few spaces aimed at kinky men. While women are encouraged to embrace their sexual desires, men’s sexuality is still commonly viewed as seedy, with a one size fits all approach.
The Big Idea
A space for aspirationally kinky men to explore new types of sex.
The Outcome
