UNIVERSAL WORKS

 The Brief

To create a disruptive campaign for Universal Works.

 

Insights

  • There is a rising demand for brand personality - bring the fun back to fashion.

    People are stepping away from cold, pretentious feeling brands and campaigns. Brands should have a strong personality and point of view, so people can decide whether they are putting their money into something they want to support.

  • Living with purpose

    The Universal Works consumer gives their life meaning through their passions. They have a curated lifestyle, only surrounding themselves with things and people they love.

  • Together but different

    Individualism within a wider community. The Universal Work consumer family is vast and varied, however the common thread is that they all have a tight knit group of individualistic people.

 

BEHIND THE SCENES

 

Outcome

 
 

FINAL PRESENTATION

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